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In the context of the evolution of retail trade, a design project for the interior of linen store "POLE KVETAK" for Orsha Linen Mill was developed based on an integrated approach to design. The purpose of this study was to develop a functional, aesthetic, and innovative interior design for the store that would meet the needs of the brand and its target audience. The project's objectives included: developing a brand strategy and concept for "POLE KVETAK" store, designing the boutique's interior, and developing its lighting and sound design. Particular attention was paid to the aesthetics of the design and a competent marketing component of the outlet. The relevance of the topic is due not only to economic benefits, but also to socio-cultural and environmental aspects associated with the promotion of natural materials. The project is aimed at creating a comfortable and functional space that will provide a positive shopping experience for customers and increase the store's competitiveness in the market. The introduction of innovative solutions in the field of zoning, lighting and sound design will highlight the uniqueness of the products and create a favorable atmosphere for customers.
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Gurko, I. Comprehensive Approach to Designing the Interior of Linen Products Store "POLE KVETAK" / I. Gurko, N. Abramovich, D. Skidan // Materials and Technologies. – 2025. – № 2 (16). – P. 41–50. – DOI 10.24412/2617-149X-10.24412/2617-149X-2025-2-41-50.
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11.12.2025