Authors
Alexandra V. Popova, Kristina O. Litvinchuk
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Annotation
The paper examines the features of the development and application of animated banners for the bank as a visual communication tool in a digital environment. Structural and compositional solutions are analyzed, including 2D graphics and 3D scenes, licensed video materials and typography, providing multimedia impact on the target audience. Special attention is paid to the principles of modularity, semiotic consistency and the use of emotional accents, which make it possible to combine informativeness with aesthetic and emotional expressiveness. It is revealed that animated banners perform not only the function of transmitting basic messages, but also contribute to the formation of a holistic image of the bank, increasing the level of trust and active participation of the target audience. The research methods are literary review, analytical, comparative, method of analogy, design, empirical, visual-semiotic. The practical significance of the research lies in the definition of methodological approaches to the design of animated advertising for the bank, which can be used in the development of visual strategies of f inancial and commercial organizations. The result of the work is the original layouts of a series of animated banners for Alfa-Bank, designed to attract new customers, increase the effectiveness of promoting banking products and services, as well as strengthen the brand's image as a modern and technologically advanced participant in the f inancial market.
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Publisher's imprint
Popova, А. Development and Implementation of Animated Banners in Banking Sector: Design, Technology, Perception / А. Popova, К. Litvinchuk // Materials and Technologies. – 2025. – № 2 (16). – З. 71–81. – DOI 10.24412/2617-149X-10.24412/2617-149X-2025-2-71-81.
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Accepted to publication
11.12.2025