Identifying Brand DNA in the Section of Author's Creativity

https://doi.org/10.24412/2617-149X-2024-1-33-41

 

N. Zakharchuk, L. Popkovskaya

Vitebsk State Technological University,

Republic of Belarus

 

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Annotation

This article is based on data processed based on the results of practical research conducted during the period of training of the young creator at the Vitebsk State Technological University. A detailed analysis of the author's creativity demonstrated the possibility of creating author's tables, diagrams, graphs and histograms as tools for highlighting distinctive features and developing the DNA of a personal brand.

Key words

design, fashion, brand DNA, author's collection, clothing, experiment

Citation

• Zakharchuk, N. Identifying Brand DNA in the Section of Author's Creativity / N. Zakharchuk, L. Popkovskaya // Materials and Technologies. - 2024. - № 1 (13). - С. 33-41. http://dx.doi.org/10.24412/2617-149X-2024-1-33-41

 

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