Effectiveness of Jewelry Brand Promotion
https://doi.org/10.24412/2617-149X-2024-1-42-48
A. Popova, V. Vinogradova
Vitebsk state technological university,
Republic of Belarus
Annotation
The object of the study is advertising materials as an effective means of promotion and sale of jewelry collection "Asvetnik Skaryna". The main attributes of jewelry brand promotion were analyzed, the relevance, goals and objectives of the project were determined. According to the results of pre-project research and project searches the advertising products for promotion of jewelry collection "Asvetnik Skaryna" – jewelry packaging, shopper, postcard, jewelry bag, coupon, which are designed to increase brand awareness, to inform the consumer. The author's graphics of the project and the logo of "Asvetnik Skaryna" are analyzed.
Key words
Jewelry, "Asvetnik Skaryna", Francysk Skaryna, logo, color, font, symbols, promotional materials
Citation
- Popova, A. Effectiveness of Jewelry Brand Promotion / A. Popova, V. Vinogradova // Materials and Technologies. - 2024. - № 1 (13). - С. 42-48. http://dx.doi.org/10.24412/2617-149X-2024-1-42-48
This article is in scientific citation databases
[Science Index (РИНЦ)], [Index Copernicus], [CyberLeninka], [ResearchBib]