Visual Communication of Vitebsk City

https://doi.org/10.24412/2617-149X-2023-2-22-27

 

N. Abramovich, N. Tarabuco

Vitebsk State Technological University,

Republic of Belarus

 

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Annotation

The object of the study is the visual communication of the image of Vitebsk for potential partners and consumers of Vitebsk services, information, goods and identification of the region by means of design. The purpose of the work is to determine the differences, unique characteristics of the city; determine self-identification system using trending graphic systems; determine self-identification system based on significant territorial, historical and cultural features.

Key words

branding, identity, corporate style, logo, advertising and information support, avant-garde, UNOVIS

Citation

• Abramovich, N. Visual Communication of Vitebsk City / N. Abramovich, N. Tarabuco // Materials and Technologies. - 2023. - № 2 (12). - P. 22-27. http://dx.doi.org/10.24412/2617-149X-2023-2-22-27

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