Eatures of Design for a Modern Clothing Brand Using the Example of Brands Developments by Belarusian Manufacturers

https://doi.org/10.24412/2617-149X-2023-2-43-49

 

M. Vorokhobko

Vitebsk State Technological University,

Republic of Belarus

 

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Annotation

Using the example of the design of Belarusian brands, the article examines the features of creating a corporate identity for the successful marketing promotion of a modern clothing brand. Possible mistakes that may be made when creating the design of such a brand have been identified. The issue of the need for a highly qualified designer to create a clothing brand in modern realities is considered.

Key words

clothing brand, brand visuals, dynamic identity, corporate style

Citation

• Vorokhobko, M. Eatures of Design for a Modern Clothing Brand Using the Example of Brands Developments by Belarusian
  Manufacturers / M. Vorokhobko // Materials and Technologies. - 2023. - № 2 (12). - P. 43-49. http://dx.doi.org/10.24412/2617-149X-2023-2-43-49

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